You may have heard that the use of keywords, strategically placed in content on your website will increase the number of visitors your website receives. Although this is true and the use of keywords in this manner is highly recommended, your competitors are probably also using them as well and so their usefulness may be dampened.
Basically when a keyword is used, it brings the attention of your website to the search engine which consequently places your website at the top of any relative internet searches. However, as your competitors may be using the same or similar keywords, your website may still be placed below them.
Getting your website near the top of a search engine’s list of results is important as 90% of people making those searches, look no further than the first two or three results on the list. Having more people see your website is of course good as all of them are potential customers however; they are also only potential customers.
There is now a new strategy which is being used and this uses what is known as a long tail strategy. With this strategy the objective is, by using longer more precise keywords, to get a higher percentage of visitors to your site becoming customers.
An example could be that if you sell woodworking saws, a common keyword may be carpenters tools which would attract a lot of carpenters to a website however, not all of them will be looking to buy saws. Instead if you were to use a long tail keyword such as carpenter’s saws, although you would not get as many visitors as the other carpenter websites, more of your visitors will become customers.
If you sell general carpenters tools, use a keyword for saw and others for other different individual tools. There is now software that can help you determine if a keyword is common or is a long tail keyword and one of these software is Long Tail Pro. By going to the website http://impromocoder.com/long-tail-pro-discount-promo-code/ you will find both a review of the software and also any promo codes that may currently be used to buy it.
You may also learn about a free 10 day trial which is often on offer. The use of keywords is described as Search Engine Optimization or SEO for short and so by hiring an SEO specialist, you can ensure that your website is adequately optimized to be effective and efficient. There are other strategies that these specialists use, one of which is back linking and this is where your website has a link to it on another website.
For these back links to have the most beneficial effects, your link should be placed on a website which has similar interests to yours and if possible, be a very popular website as the more visitors that site gets, the more you may get. SEO today is a major part of sales marketing as 60% of all buyers are now thought to look online for what they want first.